Since its U.S. launch in September 2023, TikTok Shop has emerged as a dominant force in live e-commerce. But the app is now staring down a nationwide ban, which, if it goes through, will open up a ...
Livestream shopping platform Whatnot raised $265 million at a nearly $5 billion valuation in a round led by Greycroft, DST ...
TikTok creators say livelihoods and small businesses are at risk with a potential ban of the app: "I really fear for the ...
In the coming year, marketers will reach shoppers through podcasts souped up with video and new sports like Major League Pickleball. But they will also have to address a massive distrust in online ...
Most participants stick to the basics, limiting their spending to nondiscretionary items like groceries and transportation.
TikTok remains the go-to platform for social shopping, with users making an average of 11 purchases last year. While Millennials are leading on mainstream platforms, Gen Z continues to hold their ...