TikTok creators say livelihoods and small businesses are at risk with a potential ban of the app: "I really fear for the ...

TikTok is challenging a possible ban or forced sale to new owners in the United States, but has for several years been waging ...

Most participants stick to the basics, limiting their spending to nondiscretionary items like groceries and transportation.

Since its U.S. launch in September 2023, TikTok Shop has emerged as a dominant force in live e-commerce. But the app is now staring down a nationwide ban, which, if it goes through, will open up a ...

TikTokers doing the No Buy 2025 challenge say it’s completely changed the way they view their spending—and they want ...

In the coming year, marketers will reach shoppers through podcasts souped up with video and new sports like Major League Pickleball. But they will also have to address a massive distrust in online ...

TikTok remains the go-to platform for social shopping, with users making an average of 11 purchases last year. While Millennials are leading on mainstream platforms, Gen Z continues to hold their ...