A potential Tik Tok ban means more than 150 million people in the U.S. could lose access to the popular social media app, including many users in the Madison area.

TikTok could be banned from the U.S. by the end of the month if it does not separate from its Chinese parent company. 170 million American users would lose access to the app, affecting livelihoods for some creators in Acadiana.

San Francisco's TikTok influencers are bracing for a possible ban of the app. Why it matters: Local content creators and small-business owners depend on TikTok to build their brands and boost their bottom lines.

There are entrepreneurs that have used TikTok not only to get income but to get new clients,” Ford said. “There’s so many people that use this app to feed their families

There is just over a week before a potential ban on the social media site takes effect in the U.S. unless the parent company Bytedance sells the app.