Thanks to the advent of technologies such as Augmented Reality (AR), our imagination is allowed to run free again. Hearkening ...

Following the trend, augmented reality has emerged as an innovative tool that allows brands to interact with consumers on their mobile devices. AR creates a new digital experience that enriches ...

The augmented reality fitting room helps extends the reach ... Users can superimpose clothing from the collection onto themselves using the phone’s camera. “Tommy Hilfiger is taking advantage ...