TikTok creators say livelihoods and small businesses are at risk with a potential ban of the app: "I really fear for the ...

Livestream shopping platform Whatnot raised $265 million at a nearly $5 billion valuation in a round led by Greycroft, DST ...

Since its U.S. launch in September 2023, TikTok Shop has emerged as a dominant force in live e-commerce. But the app is now staring down a nationwide ban, which, if it goes through, will open up a ...

In the coming year, marketers will reach shoppers through podcasts souped up with video and new sports like Major League Pickleball. But they will also have to address a massive distrust in online ...

Most participants stick to the basics, limiting their spending to nondiscretionary items like groceries and transportation.

TikTok remains the go-to platform for social shopping, with users making an average of 11 purchases last year. While Millennials are leading on mainstream platforms, Gen Z continues to hold their ...